04 August 2006

Santa Muerte Interview



The brands are rolling in by the dozens but it is really very hard to find unique and fresh brands that are bringing something new to the scene. I stumbled across this brand a few months ago and knew I had to get an interview.
Out of Mexico City, Santa Muerte. Thanks Ricardo.


Hey Ricardo, How are you? Please introduce yourself to our readers. What do you do and where do you come from?
HI , RICARDO CAMPA, 33 YEARS, IM FROM MEXICO CITY, I HAVE 2 STORES CALLED HEADQUARTER ONE IN MEXICO CITY AND OTHER IN VANCOUVER BC CANADA, AND NOW IM WORKING IN MY OWN BRAND "SANTA MUERTE"

Santa Muerte,in my opinion,has some of the freshest pieces this year. Tell us what/who are your inspirations.

FOR SANTA MUERTE WE HAVE A LOT OF INSPIRATIONS, BUT THE MOST IMPORTANT IS THE MEXICAN CULTURE, THE STREETS , THE MEXICAN UNDERGROUND. THE CULT FOR THE DEATH, CAUSE IN MEXICO WE CELEBRATE THE DEATH, THE PEOPLE MAKE REAL PARTY FOR SAID GOOD BYE TO FAMILY AND FRIENDS


At what point in your life did you decide to start a clothing company?
IM WORKING IN THIS INDUSTRY FOR 12 YEARS, AND ALL THE TIME WAS AN IDEA HAVE MY OWN BRAND. AND NOW RAFAEL TRUJILLO, TULIO ORTIZ AND MYSELF ARE WORKING HARD FOR HAVE SUCCESFUL WITH OUR BRAND.


What first attracted you to this culture?

LONG TIME AGO , I WAS IN PRIMARY SCHOOL AND I SAW PEOPLE SKATING IN JORDANS 1, AND PEOPLE WEARING HAWAII VANS, FOR ME WAS REALLY IMPRESS.

Santa Muerte or 'Saint Death',the mexican saint for love,luck and
protection is an interesting choice of name. Is there a story behind
choosing this name?

SANTA MUERTE IS A STRONG NAME WITH A LOT OF HISTORYS BEHIND, IN ONE OF MY LAST VISITS TO MEXICO , I SAW A LOT OF CULT FOR THE IMAGE OF THE SANTA MUERTE, NOW HAVE A UNDERGROUND CHURCH IN MEXICO CITY, ONE CHANELL OF THE NATIONAL TV EXPOSE A DOCUMENTARY ABOUT LA SANTA MUERTE., ETC ,WAS A LOT OF IMAGES AND INFORMATION IN SHORT TIME, AND WAS WHEN I DECIDE THE NAME MATCH PERFECT WITH THE IDEA THAN WE WANT TO REPRESENT WITH THE BRAND.


Would you class yourself as a "sneaker head"?

NOT REALLY, BUT I LIKE SNEAKERS.

What are you doing when you are not doing something for Santa Muerte?

WELL NORMALLY IM WORKING FOR HEADQUARTER AND SANTA MUERTE, BUT I REALLY ENJOY TRAVEL.

What other companies are you feeling right now?

I REALLY LIKE VISVIM, NEIBORGHOOD, LEVIS, MEDICOM



TOP 5'S Top 5 Albums?
I REALLY LIKE MUSIC BUT THIS 5 BANDS ARE SOME OF MY FAVORITES
RAGE AGAINT THE MACHINE
RADIOHEAD
DJ ZTRIP
RAMONES
FABULOSOS CADILLACS

Top 5 Countries/Cities?

MEXICO CITY, MEXICO
TOKIO, JAPAN
LONDON, ENGLAND
NEW YORK, USA
L.A, USA

Top 5 Sneakers?

VISVIM FBT
DUNK SB "DIA DE LOS MUERTOS" (DESIGNED BY MY BOY N.A.H.U.A.L FROM MEXICO)
NIKE FOOTSCAPE WOVEN BY HIDEOUT
JORDAN 4 RETRO
UNDERCOVERISM SKELETON

Top 5 Cars?
MERCEDES G CLASS
RANGE ROVER
DEFENDER BY ROVER
antiques 50s and 60s

Top 5 Websites?
HYPEBEAST
SLAMXHYPE
SANTA MUERTE
SURRENDEROUS
WK INTERACT




Last but not least,what is next for Santa Muerte?
WE ARE WORKING IN THE SPRING COLLECTION IS ABOUT REVOLUCION AND REVOLUCIONARIOS(REVOLUTION AND REVOLUCIONARIES) , IM REALLY EXCITED BECAUSE TRUST ME THE COLLECTION LOOKS REALLY GOOD.
AND WE ARE WORKING IN OTHER GOOD PROJECT FOR THE NEXT YEAR IS A BOOK AND ART SHOW WORLD TOUR "LA PATINETA" (THE SKATEBOARD) 25 DECKS MADE BY MEXICAN INDIANS AND ARTESANS

Thanks alot Ricardo - Anyone you would like to thank?

THANKS TO MY FAMILY, FRIENDS, AND ALL THE PEOPLE THAN SUPPORT THE STREET WEAR MOVEMENT.
THANKS TO YOU CHARLIE FOR INVITE ME TO PARTICIPATE IN THIS PROJECT.

11 April 2006

Once Upon A Time Interview



Here is the next fresh interview I am bringin' to you from an upcoming entrepreneur - Daniel at Once Upon A Time.
Thanks Daniel.

When was Once Upon A Time established and why did you start a dope
clothing company?
Once upon a Time was established in 2004. We always spraypainted on
tshirts. We put meyer lansky on a shirt and we got a lot of positive
feedback. Then we designed another shirt and slowly it grew into what
it is today. We started Once upon a Time to put our ideas on clothing.
Its the best feeling to see someone wearing a shirt you designed

Where do you get your ideas for your unique clothing?
Most of my ideas I get from hanging out with my crew,going out,
kicking it with talented people or just chillin in the city.Everyday I
get influenced by new thing every shirt has a different influence
behind it.



Would you class yourself a "sneaker head"?
not really. Don't get me wrong I am INTO SNEAKERS BUT THE WHOLE
SNEAKER GAME CAN GET OUT OF CONTROL SOMETIMES. We did a shirt called
kicks rule everything around me and in our culture it really is like
that. I dont know if you call visvim a sneaker company but I like what
they are doing, but most days I just wear chucks or old nikes.

How did you become part of this culture?
I grew up skating, so I was always into it. The first shirt that I can
remember buying was the stussy eightball shirt. I still have the world
tour shirt that I bought when I was 14. I was always into good enough,
conart and stussy. I never looked at it like a culture me and my boys
just always liked the cloth, until I was 18 when I really got into the
culture and started being more knowlegable

Top 4 Albums?
wu tang/36 chambers
n.w.a straight outta comto
notorious big-ready to die
Frank sinatra- all of them
the doors- all of them

Top 5 Artists?
frank sinatra
wu tang
the doors
sohar argov
gang starr



Top 5 Countrys/Cities?
new york
tel aviv
berlin
pai/thailand
tokyo

Top 5 Clothing Companys?
stussy
good enough
conart
haze
bones brigade

If we visit New York what should we check out?
There is so much to see in ny I won't be able to put it in a
paragraph. Stay away from the tourist traps. For clothing and sneakers
check out Union downtown and Atmos in harlem.. I don't wanna give away
all the secret spots. just look around

What is next for Once Upon A Time?
We are gonna introduce a few cut&sew pieces to our line in the fall.
We are trying to become a full line, its a tough process but we are
working on it. We have a few collaborations with atmos that should
drop next month, besides that we are gonna continue to do our thing

Thanks Daniel - Anyone you would like to thank?
Mike Yamin for letting me crash on his couch whenever i am in la,
Alina who is the creative director for ouat, capone-The dopest dog in
the world eli,kevin,aaron,albert,dekel,Sang,ev,mike,tatsu,Dj
Ez,taka,david,danny,phill, purple city, cinematic group,aj the
intern,spencer, julia,jess,jamie,anne,gil,joey...... and everyone
thats down with Once upon a time

07 April 2006

In4mation Interview



This time I introduce you to the coolest homie in Hawaii - Todd at In4mation.
Thanks Todd.

When was In4mation established and why did you and your homies start such a fresh brand?
In4mation was established in the late months of 2001 and my partners (Ryan Arakaki, Rhandy Tambio and I were just parting ways with our old venture called Define. We could not see eye to eye with our investors and just decided to leave and start another store/brand called In4mation. While working at Define we met our next soon to be partner Jun Jo who was currently riding for Alphanumeric…Jun saw the struggles we were going through and he liked that we had passion for this market so he just pitched the idea of partnering up with us and that is how In4mation was born. In4mation was started as a little skate shop in Mililani, Hawaii which is pretty much the hometown of Ryan Arakaki, Rhandy Tambio and a ton of others we call our really good friends. The In4mation Brand was started with a small run of tees which was used to help push the name of our store In4mation.
Where do you get your ideas from when designing a fresh piece?
This is something I can not answer as Rhandy does all design work for in4mation. Rhandy always has something up his sleeve and keeps surprising us with what we are going to doing next. We leave all Art Direction to him and let him be free with whatever he wants to do. I know he understands a lot about design since his older brother actually teaches art to children so with our stuff he takes everything into perspective. I also know that MUSIC plays a big part on our whole direction of seasons.



Would you class yourself a "sneaker head"?
If I didn’t…I would be lying. I kind of lost the feel of looking for the so called this or that shoe as this whole sneaker game got really really big. I guess as you work with stuff you tend not to want certain things anymore. I still like to buy certain shoes like all white AF1s and Vans. Looking to start getting into the kind of shoes I wore as a kid like Etnies and DVS/LAKAI. Im getting old, I need some shit that makes me feel younger.

Top 5 Albums?
Bad Brains- ALL ALBUMS
Wu-Tang Clan- Enter the 36th Chamber
GangStarr- Hard To Earn
Operation Ivy- Self Titled
Metallica- the first four because the new shit was not the same.




Top 5 Artists?
I like too much to pick the top 5. I can’t listen just one genre of music…I need everything.

Top 5 Country/City?
Have never visited much so I will put the top 5 places/people I would like to visit.
TOKYO Cleanercorp Japan
HK/CAUSWAY BAY HK BRIAN and the knowledge fam
TAIWAN Mr. Artzer runs a distro called Bamboo
PARIS/FRANCE visit the collette peeps
GERMANY visit the lodown squad

If we get in to Hawaii what should we check out?

You should check out our friends who run their own shops as well. KICKS/HI, FITTED HAWAII, APB Boardshop, LEILOW, MISHEN Skateshop.
Also check out the SHRIMP TRUCK in the North Shore, Mai Tai bar in Ala Moana Mall, Femme Nu, Rockza(Restaurants)hahahaha. Zippys Restaurants, Tsunami’s bar by Kicks/Hi Makaloa Location, Koi/Skybox bars by Rockza, (Friday Nights at Fishermans Wharf) LIVING ROOM, (Saturday Nights at Chais.) put on by the Architechs and Vertical Junkies.

What is next for In4mation?
We are not sure what is next but just trying to continue on and work on our shop and brand. Looking into doing more exciting projects with more companies and just trying to keep everyone happy.

Thanks Todd - Anyone you would like to thank?
Just would like to thank everyone who supports us. We really appreciate everything you all have done for us.


In4mation (Main Office)

1050 Ala Moana Blvd. B1 Bay 5-6

Honolulu, HI 96814

www.in4mants.com

05 April 2006

SlamxHype/Catalytic Interview

One of the biggest interview yet from the brother behind one of the freshest sites on the net - Adam from SlamxHype.
Thanks Again Adam.
KEEP SLAMMING THE HYPE!

When was Catalytic/SlamxHype established and what made you start them?
Slamxhype was started last year, I started it as a way to compile the best of all the info on the net, as the flood of information was growing so fast, I wanted somewhere where people could go as a one stop shop.

Catalytic Attack, started 26 years ago! My dream for as long as I can remember, when kids my age were drawing spaceships, I was drawing clothes, and shop layouts, their idols were hulk Hogan, mine were people like Michael koppleman and James Jebbia. The store opened just 2 months ago.

How did you end up getting involved in this culture?
I went to fashion/art school in London, and had always had a somewhat unhealthy obsession with kicks. I worked as a stylist in high fashion circles once I graduated and had design jobs with high fashion companies, but something dawned on me, that this was where I belonged. I had always admired street fashion much more than anything else, as I thought it was considerably more real. I found my way into the culture and as it progressed met some of the greatest people and it made me feel right at home.

Tell us what Catalytic is and what is it offering to this "game"?
In a way, aspects of it, its nothing new, we operate a retail store, a distribution and PR company aswell as offer freelance design. In the short time since the store opened, I have already decided on certain changes that need to be made, the main one, a new label which will be launched over the next few months, that encompasses my involvement in this culture, with my ability and knowledge of high quality products. This is very much taking a big priority right now. The store itself, is a selection of the labels I love, mixed with a gallery space and a vibe I feel the culture deserves, we have a couch. a TV, and free drinks on tap all day..

Top 5 Albums?
Unkle – Pysence Fiction
Notorious BIG – Ready to Die
De La Soul – The best of (haha)
KRS1 – Anything
Tashan – chasing a dream

Top 5 Websites?
Beinghunted
The Hundreds
Inquiring mind
Mr Kim says
Anewyorkthing and married to the mob

Top 5 Artists?
Futura
Stash
Rammallzee
Kostas
Wk interact

What's next for Catalytic and SlamxHype?
We are opening a new store very soon, and as I mentioned will launch a new label too! As far as slamxhype goes, we have an all new look about to launch, and intend on doing more bigger features as you may have seen recently with madfoot and of course more of the same.

Thanks again Adam - Anyone you would like to thank?
There are too many, I am sure I will miss people, but, futura, colin miller, stash, ian ginoza, adam weissman, garry, Jupiter, leah, rob, matt, Anthony,KJ, Fats,Fraser Cooke and Scott .. too many!

29 March 2006

LMAC Interview


Here is another super fresh interview with the coolest bro in Singapore - Le Messie From LMAC
Thanks again Messie.


When was LMAC established and why did you decide to start it?
we got this up in 2004.. So many reasons really.. We’ll go with my insanity plea! I wanted to do music really.. I was producin electro grooves.. That didn’t cut out and lead to what I got going now.. Just wanna be creative in my own sick way, wanna tell a story with whatever I put out there.. We did much stuff in the past, music, toys, etc.. Love what we got going now.. It’s like the ultimate calling for me.. Streetwear or whatever you wanna call it.. I love the flipping and bootleg feel to what we and similar players got going on... Thoroughly appreciate and love what everyone else around us is flippin.. It’s all hot like that! I think what really made me wanna start this is.. ‘Hope’... hope for something better.. There’s always something better and bigger out there.. Just a matter of finding it and willing it. I feel the game having the same group mind set.. You know we’re all the same.. Just doing our own thing.


All of your clothing designs are dope - where do you get your ideas from?
Right now I’m in my kiddy stage, the little comics we all used to love to read become my playing ground!
All flipped and depicted in a dark manner.. A lot of my ideas come for dark areas in my past present and future. I like to put some dark wit into the designs.. Some love, some are appalled but that’s the game I love to play the fine line in between the yin and the yang.. Ohh also I have this black figure appear to me at 2am every morning telling me what I should make next.. I call him.. Dumah... Hmmm..o.k it’s time for me to stop..


I heard about these new collabos that are dropping soon - Tell us how they came about.
yeah got some hotcakes ready to be served to the hungry. Kicks/Hi was a chance meeting with my homeboy Lupe Fiasco that hooked me and Ian (waddup bruv) of Kicks/Hi and Bittersweet fame. Ian wanted to flip a Yakuza concept.. made sense to make it together with us on the yakuza label.. We chopped it alright! JB and SVSV come from my new fam fam the KDU. KDU if you don't yet know is the home and creative network for some of the baddest boys around the globe. JB and David Gensler flip the switches there.. We’re talking chopping game and some ideas popped up and before you know it we’re mixing up some pan jacks.. Shit will be dropping in the next 2 – 3 weeks! A lot more in the making.. All who come will be served... (hot nice yummy pan jacks!



Top 5 albums?
Jimmy Edgar – all his releases
Machine Drum – all his releases
Ilkae – all their releases
Prodigy – all their releases, for some reason I really loved the last one they did to bits..
Chemical Brothers – all their releases

Top 5 porn stars?
Lanni Barbie
Tera Patrick
damn can’t remember the rest.. These 2 are more than enough to keep your hands full..

Top 5 weapons of individual destruction?
Cleaver
Machete
Katana
Axe
Medieval Mace

If we visit Singapore what should we check out?
Check out our Retail Yakuza boutique of course.. Our red light district, our chicks with dicks, Victors Dim Sum (dude left HK an came all the way here.. If you travel with me there we go VIP style.. Homeboy will kick peeps out to put us on a table gangsta style!), chicken rice (although stay away for now h5n1 flu don’t take no prisoners!), we’ll go skating at Raffles Place (even though they copped up all the rad marble.. There’s still some secret hot spots), head to killiney hotel for some illegal beverages.. And some old skool, singapore heritage, china-towns a must – then we’d hit the hottest underground house parties here.. Then we do the secret....yes the Secret....

What's next for LMAC?
suprises..i’ve dedicated my life to suprising!

Thanks Messie - Anyone you would like to thank?
Thank you for inviting us up in here.. Respects to all.. And to all respects! Thank you Dumah for giving me a future!!! Aaaaaaa yeeee ooooooh maaaa... Chant this 5 times every night and dumah will appear to you too and give you a future... Big up to all the lovers and the haters and the hatin lovers and the lovin haters and the... Aiight word to your mother~

23 March 2006

Mama's Interview



Here is another fresh interview - from one of the coolest dolls on this planet. Gabriella the lady behind Mama Clothing.
Thanks again Gabriella.

When was Mama established and why did you decide to start such a unique clothing line?
Mama was started in the middle of 2004 in the ashes of my first company "Cybelle". I ran Cybelle with a partner for three years, after a while we just started going in different directions. We decided that it was best to call it quits before we killed each other. Mama was a concept that Ali and I wanted to do way back and dropping Cybelle gave us the opportunity to really focus our energies on something together. Mama tries to do more than just legitimize women’s streetwear, our goal is really to introduce unique products, whether tangible or organizational, to fill voids in the market. This year we are introducing M.I.S.S. to the world, in addition to Mama’s Jewels with Bijules NYC and the Montana “Hello My Name Is…” set. We have a few things up our selves for the latter part of the year. This year is going to be fun.

The New Era Ladies Fitted 5950 sample is fresh. How did that come about?

I met with New Era down in LA a few months ago and they dropped the idea of doing a woman’s 5950. They were feeling the market out at that point, it took one more visit and a few emails to lock it down. We are really excited about the opportunity to work with them. They hooked me up with a basic sample last time I was down in LA,….just to get an idea of the specs. We’re starting the design process this week. I would love to blab about what we’re thinking about, but you’ll have to wait and see.

All of your Ladies and Men’s lines are super fresh - where do you get your ideas from?

Thanks for the compliment. We’re really just getting started. Our ideas come from all over. TV, music, magazines, childhood memories, lunch, you name it….there is a nugget of inspiration in everything. It’s funny when Ali and I go out at night. You’ll usually find us in the corner of the bar or wherever throwing ideas back and forth…just making each other crack up. Ali just came up with the idea to start a men’s bag line called “The SACK”. I don’t think it will get passed the concept phase.

Top 5 albums?
Ever? Oh Jeez . . . so hard! I’ll try . . .these always sound good to me . . .
1 – Kind of Blue – Miles Davis
2 – Black on Both Sides – Mos Def
3 – The Miseducation of Lauryn Hill – Lauryn Hill
4 – The Low End Theory – A Tribe Called Quest
5 – Bob Marley Box Set – I know it’s 4 cds . . oh well.

Top 5 artists?
You’re killing me! Another hard one!
1 - Miss Van
2 - Sam Flores
3 - Kelly Tunstall
4 - Toofly
5 - Junko Mizuno

Top 5 designers?
I’m going high end on this one. . .
1 – Gabrielle “Coco” Chanel
2 – Louis Vuitton
3 – Gucci for accessories
4 – Karl Lagerfeld for Chanel
5 – Marc Jacobs

What's next for Mama?
You’ll just have to wait and see. I know I’m excited.

Thanks Gabriella - Anyone you would like to thank?
You for taking the time out to listen to me blab! Ali, The Reverend Liz Love, Jules from Bijules NYC, Kapi and the rest of the Montana Crew, Jason Maggio at Vapors, Yasi Salek, DJ Zita, DJ Elle, Peppa, Toofly, jeez . . so many people! All of our friends, customers and boutiques that support and believe in mama. All of the websites and magazines that show us love. And of course . . . my mama and the rest of the fam!

21 March 2006

Mama's Big F$%*ing Sale!!



Mama's Interview Up Soon!

Assault/Crooked Tongues Interview

This is my second exclusive interview for this site - and it is a fresh one. It's with the brother from a different mother behind the biggest sneaker website in the world and the freshest sneaker print making brand. Thanks again Tim.


When was Assault established and why did you decide to start a unique brand like this?
Assault was established in 2004, with an aim to relax and take things slow, letting them naturally progress. At the time I'd just come back from working at a design agency in Tokyo and was taking some time off, so I decided to play around with some ideas, and ended up doing some prints in very small quantities to give to friends. They were quite popular so I printed up more and put them for sale. They sold out pretty quick so I did the 'United Colours of Dunk' print in a larger quantity, and it all grew from there!

All of your prints and most of your badges are sneakers - are you a "sneaker pimp"?
Totally! I've been collecting to some degree for 10+ years now. I had a record store pre-2000 and we'd been selling import and vintage sneakers in there too. Unfortunately the store had to close, but I took the sneaker element and created Crooked Tongues. It was back then that I developed more of a hardcore interest in buying sneakers, and I suppose it's this that has influenced the heavily sneaker-based element of the Assault brand right now.

Did you ever think that Crooked Tongues would get so much recognition?
When I started the site, there were big plans... I wanted to create the best sneaker store in the UK, with the best resources, that would act as a base for the UK sneaker community to unite and grow. I left the company about a year into the planning and setup, just before the official launch. My initial concepts and plans were followed quite closely, and when I was asked to come back in 2004, the site had developed into the worldwide giant that you know today. It was the first site of its type in the world and I think that helped it to gain the position it now holds.

Can we be expecting an Assault clothing line in the near future?
It's something that's in the pipeline for sure. We'll be producing some tees for the summer, and maybe some sweats and accessories after that. I don't really think that the brand lends itself to a full-blown clothing label, but we will definately try to cater for those sneaker-hungry apparel consumers out there!

Top 5 albums?
Wow, that's a hard one... can I have a top 100 instead?!?! Well, off the top of my head, 5 of my favourites on my iPod right now are:
Atban Klann 'Grassroots'
Tha Alkaholiks '21 & Over'
King Giddra 'Sora Kara No Chikara'
Beatnuts 'Intoxicated Demons'
The Pharcyde 'Bizarre Ride 2 The Pharcyde'

Top 5 artists?
That's a hard one too! OK another quick list off the top of my head:
Parra
Dalek
Shepard Fairey
Geoff McFetridge
Cody Hudson

What's next for Assault?
We're working on some more prints right now, a couple of collabs, and the apparel as mentioned earlier. There's a lot more planned, but we're taking it slow for now and enjoying things, not taking life too seriously! But watch out for some big things later in the year!
Thanks Tim - Anyone you would like to thank?
Just anyone that's supported us - friends, websites (especially the blogs), stores that stock our product, our customers, and all the press who have featured us in the past - we couldn't get anywhere if people didn't support us, so we're very appreciative of everything

Thanks Tim - Anyone you would like to thank?
Just anyone that's supported us - friends, websites (especially the blogs), stores that stock our product, our customers, and all the press who have featured us in the past - we couldn't get anywhere if people didn't support us, so we're very appreciative of everything