04 August 2006

Santa Muerte Interview



The brands are rolling in by the dozens but it is really very hard to find unique and fresh brands that are bringing something new to the scene. I stumbled across this brand a few months ago and knew I had to get an interview.
Out of Mexico City, Santa Muerte. Thanks Ricardo.


Hey Ricardo, How are you? Please introduce yourself to our readers. What do you do and where do you come from?
HI , RICARDO CAMPA, 33 YEARS, IM FROM MEXICO CITY, I HAVE 2 STORES CALLED HEADQUARTER ONE IN MEXICO CITY AND OTHER IN VANCOUVER BC CANADA, AND NOW IM WORKING IN MY OWN BRAND "SANTA MUERTE"

Santa Muerte,in my opinion,has some of the freshest pieces this year. Tell us what/who are your inspirations.

FOR SANTA MUERTE WE HAVE A LOT OF INSPIRATIONS, BUT THE MOST IMPORTANT IS THE MEXICAN CULTURE, THE STREETS , THE MEXICAN UNDERGROUND. THE CULT FOR THE DEATH, CAUSE IN MEXICO WE CELEBRATE THE DEATH, THE PEOPLE MAKE REAL PARTY FOR SAID GOOD BYE TO FAMILY AND FRIENDS


At what point in your life did you decide to start a clothing company?
IM WORKING IN THIS INDUSTRY FOR 12 YEARS, AND ALL THE TIME WAS AN IDEA HAVE MY OWN BRAND. AND NOW RAFAEL TRUJILLO, TULIO ORTIZ AND MYSELF ARE WORKING HARD FOR HAVE SUCCESFUL WITH OUR BRAND.


What first attracted you to this culture?

LONG TIME AGO , I WAS IN PRIMARY SCHOOL AND I SAW PEOPLE SKATING IN JORDANS 1, AND PEOPLE WEARING HAWAII VANS, FOR ME WAS REALLY IMPRESS.

Santa Muerte or 'Saint Death',the mexican saint for love,luck and
protection is an interesting choice of name. Is there a story behind
choosing this name?

SANTA MUERTE IS A STRONG NAME WITH A LOT OF HISTORYS BEHIND, IN ONE OF MY LAST VISITS TO MEXICO , I SAW A LOT OF CULT FOR THE IMAGE OF THE SANTA MUERTE, NOW HAVE A UNDERGROUND CHURCH IN MEXICO CITY, ONE CHANELL OF THE NATIONAL TV EXPOSE A DOCUMENTARY ABOUT LA SANTA MUERTE., ETC ,WAS A LOT OF IMAGES AND INFORMATION IN SHORT TIME, AND WAS WHEN I DECIDE THE NAME MATCH PERFECT WITH THE IDEA THAN WE WANT TO REPRESENT WITH THE BRAND.


Would you class yourself as a "sneaker head"?

NOT REALLY, BUT I LIKE SNEAKERS.

What are you doing when you are not doing something for Santa Muerte?

WELL NORMALLY IM WORKING FOR HEADQUARTER AND SANTA MUERTE, BUT I REALLY ENJOY TRAVEL.

What other companies are you feeling right now?

I REALLY LIKE VISVIM, NEIBORGHOOD, LEVIS, MEDICOM



TOP 5'S Top 5 Albums?
I REALLY LIKE MUSIC BUT THIS 5 BANDS ARE SOME OF MY FAVORITES
RAGE AGAINT THE MACHINE
RADIOHEAD
DJ ZTRIP
RAMONES
FABULOSOS CADILLACS

Top 5 Countries/Cities?

MEXICO CITY, MEXICO
TOKIO, JAPAN
LONDON, ENGLAND
NEW YORK, USA
L.A, USA

Top 5 Sneakers?

VISVIM FBT
DUNK SB "DIA DE LOS MUERTOS" (DESIGNED BY MY BOY N.A.H.U.A.L FROM MEXICO)
NIKE FOOTSCAPE WOVEN BY HIDEOUT
JORDAN 4 RETRO
UNDERCOVERISM SKELETON

Top 5 Cars?
MERCEDES G CLASS
RANGE ROVER
DEFENDER BY ROVER
antiques 50s and 60s

Top 5 Websites?
HYPEBEAST
SLAMXHYPE
SANTA MUERTE
SURRENDEROUS
WK INTERACT




Last but not least,what is next for Santa Muerte?
WE ARE WORKING IN THE SPRING COLLECTION IS ABOUT REVOLUCION AND REVOLUCIONARIOS(REVOLUTION AND REVOLUCIONARIES) , IM REALLY EXCITED BECAUSE TRUST ME THE COLLECTION LOOKS REALLY GOOD.
AND WE ARE WORKING IN OTHER GOOD PROJECT FOR THE NEXT YEAR IS A BOOK AND ART SHOW WORLD TOUR "LA PATINETA" (THE SKATEBOARD) 25 DECKS MADE BY MEXICAN INDIANS AND ARTESANS

Thanks alot Ricardo - Anyone you would like to thank?

THANKS TO MY FAMILY, FRIENDS, AND ALL THE PEOPLE THAN SUPPORT THE STREET WEAR MOVEMENT.
THANKS TO YOU CHARLIE FOR INVITE ME TO PARTICIPATE IN THIS PROJECT.